编码解码视角下数据可视化的传播效果研究

Research on Communication Effect of Data Visualization from the Perspective of the Encoding and Decoding

从编码解码的角度研究数据可视化,阐释了数据可视化的视觉传播价值,分别论证了数据可视化的结构、工具、方法对有效性传播的影响,探讨影响数据可视化有效传播的根本原因,并通过问卷调查得出了十项具体的影响因素,最后破解提升有效传播的对策。

From the encoding and decoding perspective, this paper paid attention to the data visualization and demonstrated the value of visual transmission of data visualization. In view of the influence of the structure, tools, data visualization methods on communication ef-fectiveness respectively,the paper investigated the fundamental reasons of data visualization for effective communication and identified ten specific factors through a questionnaire survey. Finally,the paper put forward the countermeasures for promoting effective communication.