广东中小企业外贸出口SWOT分析

Analyzing the SWOT in Export of Guangdong Province 's SMEs

金融危机爆发后,广东外贸出口受挫,中小企业出口额大幅下降。此次危机使中小企业面临国际市场需求萎缩、出口竞争加剧的挑战;同时也为企业创造了利用国外资源、优化出口产品结构和市场结构、促进产业和产品升级的战略机遇。中小企业既要利用广东在区位、交通和政策方面的优势,也要正视自身在人员素质、品牌培育等方面的劣势,驱利避害,扬长避短,才能提升企业出口竞争力。

The volume of Exports from the SMEs of Guangdong province sharply decreased after the financial crisis in 2008. The SMEs face the challenges of international reduction in demand and of bad competition, but gain strategic opportunities in using foreign resources, restructuring exports and markets, and upgrading the industries and commodities. To improve the competence, The SMEs not only utilize the advantages of Guangdong province in location, transportation and policies, but focus on their own disadvantages in staff, trademark,etc.