关于加强高职院校招生宣传成效的措施研究——以青岛远洋船员职业学院为例

Study on the Measures to Enhance Student Recruitment for Higher Vocational Institutes——A Case Study of QMC

随着高等教育的改革与发展,高职院校之间的生源竞争日趋激烈,生源质量对于人才培养质量的影响越来越高。如何进一步加强招生宣传工作的措施研究,提高招生宣传的成效,对于学校的可持续发展具有重要意义。

The competition for more students admission in the higher vocational institutes intensifies in the wake of higher education reform and development. The quality of the students to be enrolled plays a more and more important influence to the final graduate quality. It is vital for the sustainable development of the institutes to further enhance the study on the measures of student admission publicity and improve the effectiveness of the publicity.