地方性品牌的突围之道

Ways of Local Brands to Break out

在经济全球化、一体化的今天,地方性品牌往往在竞争中处于弱势,被世界级或全国性品牌所围困。塑造有个性的品牌形象、选择合适的品牌代言人、为品牌讲故事、选择优质合适的传播渠道等一系列举措,将有效地提高公众对品牌及企业的认知度,增加客户对品牌的美誉度及忠诚度,帮助地方性品牌摆脱低端、低价、质次的小地方品牌的尴尬境地,开拓更广阔的市场。

In today＇s economic globalization and integration, local brands are often at a disadvantage in competition, besieged with world-class or national brands. How to help local enterprises promoting the brand image quickly and efficiently becomes an important topic of the industry and academia. Shaping the individual spirit of the brand image, selecting the appropriate brand spokesperson, choosing the high quality suitable transmission channel for brand and speak-story for brand will effectively enhance the recognition of the enterprise and the brand, increase the customer＇s good reputation and loyalty to the brand. It will help local brands to break out of the dilemma in the market of low end, low-prices and low-quality, and small local brands, and to obtain the broader market.