中国非营利组织筹款能力影响因素研究——基于中国基金会的实证分析被引量：3

Determinants Factors in Fundraising of NPOs——A Chinese Fundation Case Study

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摘要捐赠是当前非营利组织的重要资金来源,提升组织的筹款能力对于组织生存和发展至关重要。本文对我国非营利组织的筹款能力进行了分析建模,分别从组织对互联网技术的采纳、组织策略、组织能力、组织治理四方面研究了影响组织筹款能力的因素,并使用中国基金会领域388家组织对模型进行了实证分析,分析结果表明组织网站的使用、组织筹款费用、组织总资产、组织效率在决定组织筹款水平方面都起到了正向的影响作用,但影响公募和非公募基金会筹款能力的因素存在差异。存在网站、组织资产更大、组织效率更高的公募基金会筹款能力更强,而组织筹款费用更大、组织资产更大、组织效率更高的非公募基金会筹款能力更强。 Donation is currently an important source of funding for nonprofit organizations. Enhancing the organizational fundraising capacity is crucial to organizational survival and development. In this paper, the fundraising capacity in Chinese NPOs was analyzed, and an empirical analysis was conducted for the 388 Chinese Foundation organizations. The results show that the adoption of Internet technology, organizational strategy, organizational capacity, and organizational governance have positive influence on the fundraising capacity of NPOs.

作者刘志明

机构地区华南农业大学公共管理学院

出处《南京财经大学学报》 2014年第5期1-7,共7页 Journal of Nanjing University of Finance and Economics

基金教育部人文社会科学项目"非营利组织使用微博进行公共关系管理的行为及效果研究"(项目编号:13YJCZH116)

关键词非营利组织筹款能力中国基金会互联网技术 nonprofit organizations fundraising capacity Chinese fundation internet technology

分类号 C939 [经济管理—管理学]

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