微博营销的实践与思考

Practice and Thinking of Micro-blog Marketing

微博作为新兴的传播交流媒介以其传播速度快、互动性强、即时收发等优势得到迅速的普及,促使网络营销活动的发展步伐不断加速。本文提出,要加快企业的营销活动变革的步伐,在实践的基础上,分析了微博营销的特点,提出了运用的主要方法,归纳了企业实施微博营销后所取得的效果,以较好地适应网络时代消费者更快、更省、更便捷的消费需求。

MicroBlog as a new transmitting vector is spreaded quickly with its superiority of transmission speed, strong interactivity and instant news , and also continuous accelerate the developing pace of network marketing activities.The solution presented in this article is to speed up the pace of enterprise marketing activities change, and on the basis of practice of Microblog marketing is to put forward the application of main method and to summarize the effects which the enterpise obtained with implement of Microblog marketing, we also better adapt the network age to meet the consumer＇s more quick, more economic and more convenient demands.