电子商务优质制造商评价指标体系与方法研究

Research on Evaluation Factors System and Method of Superior E-commerce Manufacturer

本文讨论了电子商务环境下对优质制造商的评定准则,提出了优质制造商评价框架,重点讨论了制造商资质、企业规模、产品研发、产品质量、产品营销、客户服务、信用与荣誉、企业社会责任等八个评价要素和若干关键指标,并提出了具体的评价方法。

This paper discusses the standards for evaluating the superior e-commerce manufactures within the e-commerce environment, and presents the evaluation framework. It focuses on the eight evaluation factors including manufacture’s qualification, enterprise scale, product R＆D, product quality, product marketing, customer service, credit and honor, social responsibility, etc., as well as other key indicators, and gives out the evaluation method.