《媒介购物配送服务规范》国家标准研究及制定

Research and Development of National Standard on Media Shopping Distribution Service

在三网融合新媒体背景下,媒介购物产业进入了交互式数字购物时代。由于媒介购物产业的高速发展,而出现的欺诈、服务不到位的现象层出不穷,严重影响了媒介购物物流的正常开展,诚信、安全已成为媒介购物物流行业面临的最大难题。媒介购物物标准化问题已成为制约我国电视购物、网络购物、目录购物的发展。现有的物流标准化管理体制和落后物流信息的标准滞后,需要解决将物流和柜台交易的售中售后当中配送服务问题,尤其是退换货、维修商品、代收货款、先行赔付等。因此,媒介购物配送标准化的制订与执行,是统一规范媒介购物的配送和物流信息,并加速我国媒介购物流标准化的建设。

In the new media context of tri-network integration, media shopping has entered an interactive digital era. The high-speed expansion of media shopping, however, is accompanied by an endless stream of cheat and under-service practices, which heavily limits the normal operation of media shopping logistics and makes credibility and security one of the toughest problems for this emerging industry. Standardization of media shopping, therefore, has become a bottleneck for further development of the nation＇s television shopping, Internet shopping and catalog shopping. Under the current management systems for logistics standardization and logistics information, a lot of issues relating to the in-sale and the after-sale delivery services involved in logistics and OTC （over-the-counter） transactions are not effectively addressed. These include return and replacement, repair, COD （collection on delivery） and CIA （compensation in advance）. From this perspective, the development and implementation of media shopping delivery standards will play a critical role in normalizing the nation＇s media shopping delivery and logistics information, and quickening the standardization of our media shopping businesses.