新闻出版企业并购重组的路径、效应与风险

Route, Effect and Risk of Merger Acquisition and Recombination of the Press and Publishing Enterprises

在转企改制的背景下,新闻出版企业要通过兼并、收购、重组等资本运营手段,降低企业运营成本,减少交易费用,产生协同效应,完善产业链,优化产业结构,发挥规模经济与范围经济效应。与此同时,出版企业要加强管理、文化、财务和资源整合,打造主营业务和核心竞争力,防范并购带来的各种风险。

Under the background of transforming for-profit cultural agencies into enterprise, The press and publishing enterprise need use the capital operation means such as mergers, acquisitions and recombination, in order to reduce operating costs and transaction costs, have a synergistic effect, improve the industrial chain, optimize industrial structure, and give full play to the scale and scope economic effect. At the same time, the press and publishing enterprise should strengthen integration of managment, culture, finance, and resource, create the main business and core competitiveness, prevent all kinds of risks brought by mergers and acquisitions.