我国数字图书消费市场研究和出版行业应对策略

The Research of Digital Books Consumption Market and Coping Strategies

信息时代,数字图书成为图书出版的重要发展趋势,与传统纸质图书一起成为读者阅读的重要形式。文章基于对数字图书出版内涵界定的基础,对我国数字图书消费市场进行实证分析,并根据我国数字图书市场消费特点,提出相应完善对策,为我国数字图书出版机构提供参考。

In the information age, Publishing the digital books has become an important trend. The digital books and the traditional paper books become important forms of readers. Based on the definition of digital publishing, empirical analysis of China＇s digital books and the consumer market, and according to Chinese digital book consumption market characteristics, puts forward the corresponding countermeasures, to provide reference for Chinese digital publishing institutions.