互联网时代传统出版社的战略变革

Strategic Change of Traditional Publishers in the Internet Age

随着科技的进步和互联网技术的发展,数字出版给传统出版社带来很大冲击,使传统出版面临着前所未有的竞争挑战。文章从战略变革角度分析了传统出版社所处的环境,并提出了数字化背景下战略变革方向和基于产业链的内部流程重组建议。

With the advancement of technology and development of Internet, digital publishing has brought great impact to the traditional publishers who have been confronted with tremendous competitive challenges.This paper provides an analysis of the traditional publishing environment from the perspective of strategic change and gives suggestions on the direction of strategic change in a digital background and restructuring of internal processes based on industrial chain.