新媒体时代传媒国际传播力构建解析

Analysis on Building International Communication Capability of China's Media in the New Media Age

新媒体的兴起对构建传媒国际传播力过程中的传播主体、传播渠道、传播内容和方式、传播客体(受传者)等要素都产生了深刻的影响,既是严峻挑战,又带来发展机遇,文章着重从传播诸要素视角探讨新媒体时代传媒构建国际传播力的危机与契机,分析成因及其对策。

New media have had complicated effects on the essential factors such as communication subject, communication channels, communication content and mode, communication object （receiver） in the process of building international communication capability of the new media, not only challenges, but also development opportunities. This paper focuses on the crisis and opportunity for China＇s new media to constract international capabihty in the new media age from the communication factors perspective, analyses on its causes and countermeasures.