纸媒:基于生态位视角的解读

Paper Media: the Interpretation Based on Ecological Niche

面对新媒体带来的新格局,报纸的存亡问题引发了学界和业界的思考,"雷人""惊人"之语不绝于耳。如有人认为它已垂垂老矣即将寿终正寝,甚至对其死亡的时间进行了"精准预测",认为新媒体给传统纸媒早已写好了墓志铭;还有人认为尽管它已至"暮年",但仍"老有所为",只要借助与新媒体的"联姻"就可走出一条蜕变和变革的新生之路。文章从生态位视角出发,结合当前媒介融合的大环境,对纸媒的生存与发展进行探讨。

In the face of the intense media competition that comes from new media, the academic and press circles constantly worry about the newspaper＇s survival, ridiculous arguments linger in our ears. Such as some people think it has grown old, even the precise prediction about its death time has appeared, and the new media has already written the epitaph about traditional paper media. Some people believe it is worthy even though at its old age, the new road can be blazed as long as the traditional media and new media＇s uniting. From the perspective of ecological niche, and considering current environment of media convergence, this paper discusses the survival and development of paper media.