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消费者绿色产品偏好的影响因素研究 被引量：23

Study on Factors of Consumers' Preference for Green Products
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摘要 基于已有文献,提出了一个影响消费者绿色产品偏好的整合模型。研究结果表明:影响消费者绿色产品偏好的因素可以归为个人因素(道德认同中心性和自我效能感)和社会因素(规范信念和印象管理动机)两类,这两类因素通过影响消费者的自我担当对消费者的绿色产品偏好产生影响。 Based on the existing literature,this paper proposes an integrated model of influencing factors of preference for green products. The results reveal influencing factors of preference for green products can be divided into personal factors（ moral identity centrality and self-efficacy） and social factors（ normative belief and impression management motive）. These two kinds of factors influence consumers＇ preference for green products through self- accountability.
作者 吴波 李东进 谢宗晓
机构地区 南开大学商学院 天津财经大学商学院
出处 《软科学》 CSSCI 北大核心 2014年第12期89-94,共6页 Soft Science
基金 国家自然科学基金项目(71372099 71202009)
关键词 道德认同 自我效能感 印象管理 自我担当 绿色产品 moral identity self-efficacy impression management self-accountability green product
分类号 F713.50 [经济管理—市场营销]
  • 相关文献

参考文献16

  • 1Lin Y, Chang C A. Double Standard:The Role of EnvironmentalConsciousness in Green Product Usage [ J ]. Journal of Marketing, 2012,76(5) :125 - 134.
  • 2Griskevicius V, Tybur J M, Bergh B V. Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation [ J ]. Journal of Personality and Social Psychology,2010,98 (3) :392 - 404.
  • 3Peloza J, White K, Shang J. Good and Guilt-free : The Role of Self- accountability in Influencing Preferences for Products with Ethical Attributes [ J ]. Journal of Marketing,2013,77 ( 1 ) : 104 - 119.
  • 4杜伟强,曹花蕊.基于自身短期与社会长远利益两难选择的绿色消费机制[J].心理科学进展,2013,21(5):775-784. 被引量：19
  • 5Aquino K, Freeman D, Reed A, Lira V K G, Felps W. Testing a Social-cognitive Model of Moral Behavior: The Interactive Influence of Situations and Moral Identity Centrality [ J ]. Journal of Personality and Social Psychology ,2009,97 ( 1 ) : 123 - 141.
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  • 7Choi W,Winterieh K P. Can Brands Move in from the Outside? How Moral Identity Enhances Out-group Brand Attitudes [ J ]. Journal of Marketing,2013,77(2) :96 - 111.
  • 8Aquino K, Reed A. The Self-importanee of Moral Identity[ J ]. Journal of Personality and Social Psychology, 2002,83 ( 6 ) : 1423 - 1440.
  • 9Winterieh K P, Mittal V, Ross W T. Donation Behavior toward In-groups and Out-groups: The Role of Gender and Moral Identity [ J]. Journal of Consumer Research ,2009,36(2) : 199 - 214.
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二级参考文献78

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共引文献122

同被引文献242

引证文献23

二级引证文献196

软科学
2014年 第12期

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