青少年文化产业研究论纲

An Outline of Research on Youth Culture Industry

青少年文化产品是以青少年为消费主体与接受主体的文化载体,具有时尚性、先锋性、流行性等鲜明的时代特征,既彰显青少年特点的价值与认知体系,又是青少年认知方式、表达方式和生存方式的重要体现。青少年文化产品包括两大系列:一是专为青少年创作、生产的产品,如青少年文学、动漫、少儿影视;二是虽不专为青少年生产、但却为青少年广泛接触的产品,主要是数字化产品。在中国社会文化和青少年文化发展变迁的大格局下,全方位、多维度地考察青少年文化产品的生产现状、存在问题及对青少年主体生命建构的深层影响;梳理和探讨青少年文化产品主要门类及其属性,重点探讨最受青少年欢迎同时也是对青少年身心影响最大的青少年文学、影视、动漫、数字化产品等四大门类;在充分认识与把握青少年文化产品生产现状、存在问题的基础上调动多学科的学术资源,思考青少年文化产品的引导策略与改进措施,对于促进青少年精神生命的健康成长与社会文化建设的良性发展都具有极其重要的意义。

Youth Cultural Production is a cultural phenomenon with youth as the main consumers and reception subject,characterized as fashionable,pioneering and popular,and also highlighting the value and cognitive system of the youth.It significantly reflects the manner of the youth's cognition,expression and living.Youth cultural products include two series.One is of the products which are specially created and produced for the youth,such as Youth Literature,Anime and Children's Television and Movies,and the other is of the products which the youth have an extensive contact with,and mainly are digital.Considering the condition of the development and changes of New Century China's social culture and youth culture,the outline aims to omnidirectionally and multi-dimensionally investigate the present status and problems of the youth cultural production and its deep impact on the construction of the subject and life of the youth;and it also aims to sort out and discuss the main categories of the youth cultural products and their properties,focusing on the four types which are the most popular with youth and at the same time have the greatest impact on youth,i.e.Youth Literature,Children's Television and Movies,Animation and Digital Products.Fully aware of and understanding the present status and problems of the youth cultural production,and taking advantage of multidisciplinary academic resources,the outline submits the guiding strategies and improvement measures for Youth Cultural Production,with a view to promote the healthy growth of the youth's spiritual life and the construction of the social culture.