战略群组与绩效关系的实证研究——以我国酒、饮料和精制茶制造业为例

Empirical Research on Relationship Between Strategic Group and Corporate Performance——Evidence from Chinese Alcoholic Beverage and Refined Tea Industry

基于消费品行业移动壁垒的特点,从竞争战略和企业资源两个维度选取相应变量指标对我国酒、饮料和精致茶制造业上市企业进行战略群组的划分,并进一步探索战略群组与绩效的关系。实证结果表明:战略群组间存在显著的绩效差异,对差异的来源进行剖析,得出明确清晰的战略定位才能给企业带来更多的效益。其中,采取低成本战略的群组绩效最优,差异化战略的群组次之,无明确战略定位的企业绩效最差。

Based on the characteristics of mobility barriers in consumer goods industries,this paper identifies strategic groups in the Chinese alcoholic beverage and refined tea industry,and analyzes the effects of group membership on economic performance.The analysis reveals a limited number of strategic groups which profiled based on their generic strategies and enterprise resources,and significant performance differences between these groups.By the analysis of explaining performance heterogeneity,it indicates that clear strategic positioning can bring more benefits to the enterprise.The performance of groups which take low cost strategy are the best,differentiation strategy groups take second place,and no clear strategic positioning groups are the worst.