团体成员身份与环保消费行为——基于社会参与和社会教育视角的分析

Group Membership and Environmental Consumer Behaviour——Based on the Analysis of Social Participation and Social Education

基于社会参与和社会教育视角,文章利用日本综合社会调查数据实证分析了团体成员身份对环保消费行为的影响。结果表明,除了人口统计学和环境意识变量之外,团体成员身份也是预测个体环保消费行为的重要变量。另外,文章也发现不同团体的作用不尽相同,志愿者团体、市民运动团体和消费者团体成员身份变量显著正向影响环保消费行为,而政治团体和宗教团体成员身份对环保消费行为则不显著。

Based on the data from Japanese General Social Survey, this paper empirically analyzes the influence of group membership on environmental consumer behavior from social participation and social education perspectives. The result shows, besides variables like demographic and environmental awareness, group membership is a vital variable to predict the individual environmental consumer behavior. Furthermore, this paper figures out that different groups have different effects, the member- ship such as volunteer group, civil movement group and consumers cooperative union has significant influence on environmental consumer behavior, while the membership of political and religious groups has no effect.