浙江绍兴大香林景区媒体与景观的互动

Interaction of Mass Media and Landscape in Sweet Forest Scenic Area in Shaoxing, Zhejiang

如今的大众媒体与景观之间相互担当和期待的角色不断发生着变换,两者相互影响。本文以浙江绍兴县大香林景区为例说明媒体利用自身技术优势不断扩展大香林景区传播的普及程度、范围和速度。可以看出媒体在有组织、有步骤的向大众传播景观的文化内涵,大众也通过媒体传播的景观信息不断提升人们对景观的认知和素养。因而,景观与媒体的和谐联姻可以有效建立生态环境中人与人,人与景的和谐景观环境。

Mass media and landscape has mutual influence. This paper takes big sweet forest scenic area as an example to explain that mass media use their own technological edge expanding degree of popularity, the scope and speed..It could be found that mass media step by step communicated landscape cultural thoughts to public.The public also improve landscape cognition and participation through the media little by little. In other words, with the help of mass media technology, landscape in-depth access and dominate the public＇s understanding of landscape, improve the public accomplishment of landscape. So we can establish ecological harmonious landscape through the harmony combination of the mass media and landscape.