网络社区中的隐私关注与其互动情境间的作用关系

The Relationship between Privacy Concern and its Interacting Backgrounds in the Network Community

对网络社区中网民隐私关注的以往研究更多地集中在它与其行为意向之间的关系上。该研究重点关注网民的网络隐私关注与其等级性背景间的作用关系,即与网民生活脚本、社会关系和网络行为等互动情境因素之间的关系。研究结果显示:网民普遍不愿意公开个人隐私信息,尤其是对姓名、工作单位、电话等信息的公开更是在10%以下;在职业方面,大中学生、商业人士和专业技术人员比企事业单位负责人和办事人员要开放得多;就社会地位而言,越是处于社会下层的网民越愿意公开个人名字;就网络社区类型而言,成员之间越熟悉,网民也越愿意公开个人姓名,相反则越不愿意;性别差异对除实名之外的其他个人信息公开存在着显著影响,男性在"职业"、"工作单位"和"通讯方式"方面暴露的行为意向要比女性强,在其他信息类别上要弱于女性。这些结论均可以通过网民与其网络互动情境互动安全性的思想来作解释。

The previous research about internet privacy concern in network community concern more on its behavior intention. This research focuses on the relationship between Internet privacy concern and its background,which include netizen' s life script,social structure and network behavior. Research results show that: the Internet users are reluctant to disclose personal information,especially for the name,work unit,telephone and other information being less than 10%; In terms of occupation,internet users being high school or college students,business people and professional technical personnel are more open than enterprises leaders or its service personnel; To the social status,the netizen at the bottom of society like to open their personal name than others with higher status; To the network community types,members who are more familiar with more like to open their personal names; In addition to real name,the gender difference has big effect on the openness of other personal information. Men have stronger exposing behavior intention than women in the'occupation','work unit'and'communicating style'. They are less than women in other categories of information. These conclusions can be explained by the interaction safety thought on the netizen' s interaction with the Internet' s background.