农家乐发展下地方审美文化变迁程度的实证分析

Empirical analysis of degree of local aesthetic cultural changes under development of agritainment

农家乐的发展给中国许多乡村带来了经济收益,但是,在发展的过程中,农家乐本应呈现的乡村文化逐渐发生变化,这对农家乐的持续发展是不利的。选择乡村地方审美文化的变迁程度作为研究对象,试图揭示地方文化是如何发生变化以及这种变化如何衡量。采用实证分析的方法,以浙江省临安市西天目乡的11个乡村的农家乐为调查对象,通过建立衡量地方审美文化"乡村性"测评指标体系进行了相应的分析。分析表明:当前,西天目农家乐的发展对地方审美文化影响有利有弊,当地审美文化乡村性力量和城市性力量处于相互博弈状态,城市性力量略占据上风。在未来,农家乐经营主体的年龄结构会主导审美文化的变迁方向。

The development of agritainment has brought economic benefits to many villages in China.However,the rural culture which is supposed to be presented in the process of agritainment development has undergone some changes,which is not good for the sustainable development of agritainment.The paper studied the change degree of local rural aesthetic culture to explore how the changes have happened and should be measured.The research took all the agritainments in 11 villages of Xitianmu township,Lin＇an City,Zhejiang Province as examples,established a set of rurality measurement index system to analyze local aesthetic culture.The research indicated that the development of agritainment in Xitianmu had both positive and negative impact on its local culture.In local culture,the tendency of rurality and the tendency of urbanity were in a state of game with the latter being slightly more obvious.In the future,the agritainments owners＇ age cohorts will lead the direction of changes in aesthetic culture.