关于老年旅游决策过程的分析——基于理性选择理论的视角

Analysis of the Old Age Tourist Decision-making Process:Based on the Perspective of Rational Choice Theory

老龄化社会的来临,为老年旅游市场的发展带来了空前的机遇。然而,老年人属于一个特殊群体,他们对旅游地、旅游方式、旅游成本及服务等都有较高的要求,同时,在进行旅游决策时,也会受到更多因素的影响和限制。从社会学的理性选择理论来看,老年人的旅游决策过程也是一种理性选择的过程。

The coming of aging society has brought unprecedented opportunities for the development of the elderly tourism market. However,as a special group,the elderly have higher requirements in tourism destination,tourism mode,travel cost and service,etc. At the same time,the elderly may also be influenced by more factors and limitations when they are making tourist decision. From the point of sociological rational choice theory,the elderly tourism decision-making process is also a kind of rational choice process.