当代大学生消费行为调查与分析研究

Investigation and Analysis of Consumption Behavior of Contemporary College Students

大学生是社会消费群体中的重要组成部分,随着社会发展,大学生的消费行为呈现多元化和复杂性特征,其消费意识、消费观念、消费方式已经发生明显的变化。通过对现代大学生消费行为的调查分析,了解大学生消费行为的现状、特点及其原因,并提出了大学生合理消费行为的建议与对策。

College students are an important part of the social consumer group. With social development the consumption behavior of college students has shown diversity and complexity, and their consumption awareness,consumption attitudes, consumption patterns have changed significantly.Through the investigation and analysis of consumption behavior of contemporary college students it is our aim to understand its current situation,characteristics and causes and to put forward reasonable suggestions and countermeasures.