高职院校招生宣传工作调查与思考——以武汉船舶职业技术学院为例

On College Enrollment Propaganda Work in Higher Vocational Colleges——Taking Wuhan Institute of Shipbuilding Technology as an example

为进一步做好高职院校的招生宣传工作,本文对武汉船舶职业技术学院2013级新生进行了问卷调查。从获取信息方面、填报志愿方面、专业选择方面对调查数据进行分析的基础上,对于改进高职招生宣传工作提出了对策建议。

In order to further improve the vocational college enrollment propaganda work ,the questionnaire survey was conducted among 2013 freshmen of Wuhan Institute of Shipbuilding technology ,based on which this article analyzed the survey data from students＆#39;acquisition of college information ,college application and major selection ,and then put forward counter‐measures and suggestions to improve the enrollment propaganda work in higher vocational colleges .