交通银行A分行中间业务的战略选择

Strategies to Develop the Intermediary Business of“A”Branch of Bank of Communications

围绕"优势、劣势、机会和威胁"等四个维度的9项指标,对交通银行A分行中间业务的拓展进行了内部条件分析与外部环境分析;运用SWOT矩阵理论,并结合VRIO模型,指出A分行短期内应以"ST战略"为主要战略,并辅之以"WO战略",中长期则有望实现"由WO到SO"的战略升级。

With regard to the intermediate business of“A”branch of Bank of Communications,two strengths,three weaknesses,two kinds of opportunities,as well as two sorts of threats,9 indica-tors in total,are discussed in detail,followed by a SWOT matrix analysis.Based on the VRTO model and SWOT analyses,Branch “A”should implement＂ST strategy and WO strategy＂in the short run while targeting＂SO strategy and ST strategy＂in the long run.