中国数字媒体艺术产业发展策略研究

Under the Background of Globalization of the Development Strategic Research of Digital Media Art Industry in China

数字媒体艺术产业是一个新兴的朝阳产业,已成为全球发展最快的产业之一。目前我国数字媒体艺术产业仍处在初级阶段,各方面还不成熟,面临着人才短缺、产业链不健全、创意不足、盲目崇拜西方文化等诸多问题,同时还面临着国际大环境下各国之间的竞争。本文借鉴美国数字媒体艺术产业的发展模式,对我国数字媒体艺术产业的发展现状进行分析,并结合我国的具体国情,提出我国数字媒体艺术产业的发展策略。

Digital media art industry as a sunrise industry has become one of the fastest growing industries in the world, every country encourages to develop digital media art industry. But digital media art industry in our country is still in its prima- ry stage, there exists some problems in the development,in addition, China is also facing competition from the international en- vironment. Digital media art industry in our country is still in its primary stage at present., Various aspects are not mature, there are problems such as a talent shortage, imperfect industry chain, lack of creativity, worship western culture blindly, and many other problems, in addition, China is also facing competition from the international environment. The paper draws lessons from the developing mode of the digital media art industry in USA, analyses the present situation of the development of digital media art industry in our country and combines with China＇s specific national conditions, trying to put forward the strategies of the development of digital media art industry in our country.