砀山酥梨品牌发展研究

Research on the Brand Development of Dangshan Pear

本文简要阐述了砀山酥梨品牌的发展现状,较为深入地分析了砀山酥梨品牌发展中存在问题,提出了要提高砀山酥梨生产经营者的品牌意识、树立砀山酥梨品牌的绿色水果形象、加强砀山酥梨品牌整合营销传播、完善砀山酥梨的标准化体系提高产品标准化程度、健全品牌管理制度等品牌发展策略,以促进砀山酥梨品牌很好发展,为果农带来更多收益,带动地方经济快速发展。

This paper briefly expounded the recent situation of the brand development of Dangshan Pears,thor-oughly analyzed the problems in the development of the brand and raised that to improve the Dangshan Pears op-eratorˊs brand awareness,strengthen the integrated marketing communication,perfect the standardization system of Dangshan Pears and improve the degree of product standardization,we should complete the brand development strategy as the brand management system,in order to promote the development of Dangshan Pear brand,bring more income for orchardman,and drive the local economy to develop rapidly.