纸质女性报媒发展战略研究——以《山西妇女报》为例

Development Strategy of Female Newspaper Media——Take Shanxi Women Newspaper as an Example

在纸质媒体走下坡路的今天,纸质女性报媒尤其处于劣势。如何在劣势中突出重围,本文以《山西妇女报》为例,从依靠管理提效率,依靠采编出精品,依靠深度造影响,推出精品做品牌,多种经营寻发展等五方面展开阐释,为此类报媒的发展提供了一种思路。

The development of Newspapers is not very good today. In the situation Shanxi Women Newspaper is how to develop. This article explains relying on management to improve efficiency,relying on interviews and edit to produce a good work,relying on the depth to make effect,producing good works to make brands,all kinds of management to develop to provide thinking of the development of Shanxi Women Newspaper.