摘要
论述了以英文字母为元素的品牌命名的两个趋势 ,即新创词 ,属某一企业专用 ;名称简短清晰、拼读容易 ,在各种语言中读音一致 ,易于识别、记忆和传播 .以实例说明了品牌命名的重要意义及品牌命名的国际化已成为不可逆转的大趋势 .
The article elaborates on the two trends in nomination of brands with English letters,that is to say,to create new words for a particular enterprise's use.They should be brief,clear and easy to spell,consistent in their pronunciation in all the languages,and easy to pronounce,recognize,memorize and propagandize.In addition,the article also illustrates the great significance of brands nominaiton and the irreversible tending towards internationlization of brands nomination.
出处
《鞍山钢铁学院学报》
2002年第1期61-62,共2页
Journal of Anshan Institute of Iron and Steel Technology
关键词
英文字母
品牌命名
国际化趋势
名牌战略
无形资产
denomination of framous brand
tendency of internationalization
strategy of brand
invisible assets
