传统媒体在微博中舆论引导力的研究——基于新浪微博的实证研究

Research on the Force of Traditional Media to Guide Public Opinionin Microblogging——Empirical Study Based on Sina Weibo

随着微博的迅猛发展,社会舆论的发展传播也获得了新的成长空间同时也变得更加错综复杂,如何理性、客观地认识和对待传统媒体在微博中的舆论引导力具有重要的意义。采用内容分析法对传统媒体在微博中的舆论引导力进行初步探究,并就如何更好地发挥传统媒体的舆论引导力提出了建议和对策。

With the rapid development of microblogging,the public opinion get a new room for growth and become more complex. This article mainly adopts content analysis method to study the force of traditional media and to guide public opinion in microblogging and then find that it has a certain missing. The research suggests that the traditional media by increasing the original essays and the au-diencesˊparticipation and the interaction with other microbloggings and encouraging the enthusiasm of media people to enhance the force of guiding public opinion in microblogging.