当代大学生消费行为调查及分析

Survey and Analysis on the Contemporary College Students' Consumption Behavior

至2012年底全国高等教育阶段在校学生数超过2700万,位居世界第一,已跨入国际公认的高等教育大众化阶段。大学生作为一个庞大的特殊的群体,已是消费创新的主力军之一。在当前,他们的消费方式、消费心理等都呈现出新的特点,同时,他们的消费行为也会暴露出一些问题。因此,通过调查分析,找出有效对策,有助于引导、规范大学生消费行为,使之养成合理消费习惯。

By the end of 2007, the number of college students had been over more 27 million, ranking on the top of the world and entering the popular stage of higher education.[1] College Students, as a huge special group, have been one of the main group of consuming innovation. At present, their consumption patterns, consumer psychology presents new features, while their consumption behavior also exposed some problems. Therefore, by the investigation and analysis, the paper will ifnd out the effective strategies to guide and standardize college students’ consumer behavior so that the college students can develop reasonable spending habits.