城市公交车体广告视觉设计的现状与对策研究

Current Situation and Countermeasures of City Bus Body Advertising Visual Design

目的为改进现代城市公交车体广告的视觉设计提出更为具体的建议。方法分析现代城市公交车体广告的发展、优势、现状,针对现代公交车体广告设计存在的问题,从设计理念、创意构思和视觉元素3个方面提出相应的设计方法 ,来提升公交车体广告视觉设计的质量。结论城市公交车体广告的视觉设计研究,有助于规范车体广告的内容,提升广告传播效果,使广告在达到宣传目的的同时能够让人赏心悦目;有助于保障车体广告健康快速发展,把公交车体广告打造成为城市的文化品牌。

Objective Put forward more specific proposals for improving design of bus body advertisement.Methods It analyzed the development,advantages and the statusquo of modern city bus body advertisement.According to the problems of modern bus body advertisement design,it put forward the corresponding countermeasures from the 3 aspects of design ideas,creative design and visual elements to improve the quality of bus body advertising visual design.Conclusion Research on visual design of city bus body advertising,help to regulate the body advertisement content,enhance the effect of advertising,the advertising can make people be good to hear or see at the same time achieve the aim of propaganda;help to guarantee the healthy and fast development of car body advertising,the bus body advertising become the city’ s cultural brands.