存在符号学理论简述

On Existential Semiotics

在现代主义之后,符号四处弥漫,带来无数可能的学术思考。芬兰符号学家塔拉斯蒂率先创立了一种新符号学——存在符号学。塔拉斯蒂追溯至黑格尔、康德、克尔凯郭尔、萨特等经典哲学家,并运用格雷马斯的模态论和丰塔尼耶的身体符号学对主体的存在进行了现代推演,在认识论、主体论和应用领域形成一套完整的批评体系。存在符号学理论的基本要点是:存在符号与主体一起经由否定和肯定到达超越的旅程;反思主体分为自我和自身,两者相互牵制,又相互影响;对于全球化进程,有一种逆向的符号来阻止其运动,而这种可能的阻力是来自自我的"意志"模态和超验的"必须"模态对集体此在走向的一种反拨。

After modernism, signs permeate everywhere, resulting in countless possible academic thinking. Finnish semiotician Eero Tarasti was encouraged to launch a neo-semiotics--Existential Semitics. He traced back to classical philosophers such as Hegel, Kant, Kierkegaard, Sartre, etc. At the same time he applied theory of modality by Greimas and semiotics of body by Fontanille to modernize the above theories, to form an integrated critical system concerning epistemology, subjectivity and applied field. The basic foundation of such theory is that sign＇s journey with subject will reach transcendence through negation and affirmation; Observable subject is divided to be Moi and Soi, the two of which bind and influence each other; As for globalization, there is a kind of counter-current to resist the movement, which is the power from modality of ＂will＂ in Moi and ＂must＂ from transcendence to correct the direction of collective Dasein.