儿童影视作品中价值观教育内容的文本分析

The Text Analysis of Values Education Contents in Children's Film and Television Works

幼儿期是个体价值观开始形成的最初及重要阶段。作为幼儿喜爱的媒介之一,动画片潜移默化地向广大幼儿传递着多种价值观。通过选取当前热播并蕴含丰富积极价值观内容的《大耳朵图图》和《托马斯和他的朋友们》两部动画片进行文本分析表明,动画片最重视的是目标价值观内容的传播,其次是手段价值观内容的传播,规则价值观内容的传播最少。完善动画片的价值观传播内容,应大幅增加幼儿动画片中规则价值观内容的比例,适度体现目标价值观超然性目标的内容,适当增加手段价值观中知识努力取向和智慧机遇取向的内容。

Early childhood is the initial important stage when an individual＇s values take shape. Cartoons, as one of the children＇s favorite media, transmit multiple values to the children imperceptibly. The research selected two current popular cartoons ＂Big Ear Tutu＂ and ＂Thomas and His Friends＂ which contain rich positive value contents to make the text analysis. The results show that the spread of target value contents is most highlighted in cartoons, the spread of means value contents is ranked as second and the spread of regulation value contents is the least.To perfect the value contents of communication in cartoons, it is necessary to make a substantial increase in the proportion of rule value contents, to demonstrate properly the detached target contents contained in the target values, and to add moderately the knowledge and effort-oriented and wisdom and opportunity-oriented contents contained in the means values.