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基于第三方平台跨境电子商务转化率问题的研究 被引量:1

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摘要 高浏览量,带动高点击量,最终产生高成交率,一直是跨境电子商务卖家努力解决的问题,而由浏览、点击到成交是对转化率的研究。文章解析转化率的内涵,对影响第三方平台跨境电子商务转化率的因素深入分析,提出提升转化率的对策。
作者 白秀艳
出处 《电子商务》 2014年第12期45-46,共2页 E-Business Journal
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