基于岗位导向的市场营销专业课程设置探讨——以应用型本科院校航运营销为例

A Discussion on the Post-oriented Curriculum Design of Marketing Major——Taking Shipping Marketing in Application-oriented Universities as an Example

应用型本科的人才培养必须以市场的需求为最终落脚点.以航运类应用型本科院校为例,通过调查和分析航运类企业所设置的市场营销岗位的要求特点,提出市场营销专业人才的培养目标并设置合理的人才培养方案,能更加有效的实现高校与企业的人才无缝接轨.

The talents cultivation in application-oriented universities should depend on the demands in market. Taking shipping application-oriented universities as an example,by investigating and analyzing the marketing post requirements set by shipping company, this paper provides the cultivation purpose and proper talent cultivation program and this can materialize better connection of universities and enterprises.