黑龙江省农产品区域品牌发展潜力预测

The Development Potential Prediction on Regional Brand of Agricultural Product in Heilongjiang Province

农产品区域品牌的发展对于促进地区经济发展具有重要意义。对农产品区域品牌发展潜力的预测,将为政府制定农产品区域品牌发展政策、农业企业的投资决策提供重要依据。该研究在分析黑龙江省农产品区域品牌的发展现状的基础上,从供需的角度出发,分析黑龙江省农产品区域品牌的发展潜力,结合灰色GM(1,1)预测模型对其发展潜力进行预测,基于预测结果提出了提升黑龙江省农产品区域品牌竞争力的对策。

To predict the development potential of regional agricultural product brand will provide an important basis for government to make regional policies and agribusiness to make investment decisions. This paper analyzes the development status of regional agricultural product brand in Heilongjiang Province, then from the perspective of supply and demand, analyzes the development potential, using gray GM （1,1） prediction model to forecast it. Based on the results, some countermeasures were proposed to enhance the competitiveness.