武陵山生态旅游圈体育品牌赛事的研究

Study on Sporting Events Brand in the Wuling Mountain Ecological Tourism

武陵山生态旅游圈旅游资源十分丰富,具备可开发体育品牌赛事的潜力。本文根据实地调查,提出武陵山生态旅游圈可创立民族传统体育赛事、攀岩、徒步穿越神农架、蹦极、龙舟等体育品牌赛事,并就赛事如何宣传提出对策。最后,从加强配套设施建设;解决交通瓶颈制约;合理开发利用资源;提高武陵山生态旅游体育品牌赛事运作能力、规范化管理;努力丰富武陵山生态旅游体育品牌赛事的民族文化内涵等五个方面对武陵山生态旅游圈体育品牌赛事配套设施建设提出建议。

Eco -tourism circle in western Hubei is rich in tourism resources,and has the potential to the development of a sports brand competition.Based on field surveys,this paper proposed that eco -tourism circle can create western Hubei traditional sports events,rock climbing,hiking through the Shennongjia,bungee jumping, dragon boat races and other sports brands,and to put forward a solution on how to publicize events.Finally,the article gives some suggestion in strengthen the construction of supporting facilities;solve the traffic bottleneck;rational utilization of resources;improve the sports brand of eco -tourism event in western Hubei operational capability,standardization management;efforts to enrich sports brand of eco -tourism event in western Hubei cultural implications.