田径表演赛可行性探析

Feasibility Analysis of Athletics Show Competition

随着科技水平的发展,电视、多媒体网络等各种传播媒介的迅速发展,体育产业的迅速崛起,人们生活质量的提高、财富的积累,使得人们对体育的诉求也在不断的发生着变化。各种体育赛事逐步融入了表演赛,来扩大本项运动的国际影响力。由于体育明星效应,使得一些体育运动在国内一度掀起过高潮。那么,我们可以借鉴这种市场化的操作方式,从宏观的角度论述田径表演赛,通过明星效应,结合市场管理的方法,提升对田径运动兴趣,加大对田径运动知识的了解、认识,从而起到缓解瓶颈期学校体育中田径常年不受学生青睐的尴尬局面,迎来田径发展新"春天"。

With the rapid development of the level of development of science and technology,television, multimedia,Internet and other media,the rapid rise of the sports industry to improve quality of life,the accumulation of wealth,so that people are constantly demands of sports is changing.A variety of sporting events and gradually integrated into the exhibition,to expand the international influence of the campaign.As the sports star effect, makes some people in sports in the country were set off climax.So,we can learn from this market -oriented mode of operation,from a macro point of discussion athletics exhibition,through the star effect,combined with market management methods to enhance the interest of athletics,athletics increase the understanding of knowledge, understanding,and thus from to alleviate bottlenecks in school sports athletics perennial embarrassment of not students of all ages and usher athletics development of new spring.