摘要
通过对在校电子商务专业大学生进行问卷调查,分别从个人能力、货源问题、淘宝规则和创业环境几个角度对大学生淘宝创业现状进行分析,指出应通过加强大学生网上创业意识的培养、增加校企合作、充分利用政策支持和熟悉淘宝规则等方面推动大学生淘宝创业。
Based on the questionnaire survey of students major in e-commerce venture,the article analyzes current situation of under-graduates starting their business at Taobao from angles of personal capacity,supply issues,Taobao rules and venture environment respectively.It is indicated that in order to promote college students starting their business at Taobao,it is necessary to strengthen the venture awareness of students,increase the school-enterprise cooperation,make full use of policy support and be familiar with Taobao rules.
出处
《长沙大学学报》
2014年第6期34-36,共3页
Journal of Changsha University
基金
大学生创新创业训练计划项目
安徽省省级创业实践项目"自然元素生态有机小商品专卖"
编号:AH201310379107
宿州学院教研项目"<电子商务业务实训>课程实验实训项目的开发与优化研究"
编号:szxyjyxm201336
关键词
电子商务
淘宝
创业
e-commerce
Taobao
venture
