生态翻译学视角下的城市旅游形象提升

An Eco- translatology Perspective into the Promotion of Tourism City Image

从目的地形象策划体系出发,认定对城市旅游形象有着显著影响力的文本典型要件,对城市旅游形象研究十分必要。以生态整体主义视角综观,将"翻译群落"、翻译生态环境和翻译伦理应用于景介文本和以旅游事件志愿者宣言为代表的文本典型要件的英译,有利于提升城市旅游形象。

It is necessary to figure out the typically important text components with significant influence on the tourism city image based on the tourism destination image strategy system.From an ecological holism,the application of“translation participants”,translational eco-environment and translation ethics to the translation of scenic spots’introduction and volunteers’pledge contributes to the promotion of tourism city image.