图书馆的公共关系活动研究——以深圳大学图书馆的危机公关为例

Research on the Public Relation Activities of Library——Taking the Crisis Management of the Library in Shenzhen University as an Example

图书馆开展公共关系活动,对图书馆的生存和发展有至关重要的作用。高校图书馆也应该处理好公共关系,树立图书馆良好的社会形象。该文旨在分析深圳大学图书馆在其北馆修缮闭馆产生危机时,通过宣传性、征询性、服务性、社会性等公共关系活动,与相关公众建立相互理解和信赖的关系,并通过交流与沟通,使闭馆危机妥善处理,图书馆正常运营。

It plays a crucial role for the survival and development of library to carry on the activities of public relationship. So public relations of the library should be handled properly and a good social image should be set. Mutual understanding and trust relations with related publics in Shenzhen University library should be built during the crisis of being short- term closed due to the renovation of the north hall through the public, consulting, servicing, and social activities, and normal operation and development should be kept by communication and interaction with the public.