摘要
近年来,性价比成为了中国葡萄酒市场提及较多的一个词汇。论述了葡萄酒产品性价比的四个表现方式,并提出了正确认识葡萄酒产品性价的两个维度,希望企业能够正确看待并应用性价比这一工具来制定相应的营销策略。
Focusing on price-performance ratio has been one of the top topics in China wine market. The article summarizes the typical featuresofprice-performanceratioofwineproductandmakesatrytogiveanewviewpointtoevaluateit.Italsohopesthatthewineries develop the effective marketing tactics on the basis of price-performance ratio of wine.
出处
《酿酒》
CAS
2014年第6期18-21,共4页
Liquor Making
关键词
葡萄酒
性价比
细分市场
消费诉求
wine
price-performance ratio
segmented market
consumer appeal
