微电影广告营销策略研究

Micro Movie Ads Researchment

本文在新媒体时代背景下,对微电影广告的概念及产生发展进行了解读。阐述了微电影广告自身的优势和竞争力,辩证地探讨了其在市场化过程中所带来的机遇和挑战,力求找到微电影广告的市场化策略,得到有利的发展启示,并使得微电影广告在未来的市场化中取得更好的效果。

In the background of new media, the article interprets the concept of micro--film advertising, production and development. Elaborate its own advantages and competitiveness dialectical explored the opportunities and challenges of the micro--film advertising in the process of marketing. Finally try to find market--oriented strategies which hoped to give some enlightenment for the development of micro--film advertising, and make better development of micro--film advertising in the future .