需求信息不对称下供应链协同定价机制设计

Design of Cooperation Pricing Mechanisms in Supply Chain with Asymmetric Demand Information

研究由单一零售商和单一供应商组成的供应链系统,面对供应链双方拥有不对称需求信息时,供应链如何通过数量转移支付方法来促成供应链协同定价的问题,建立相应的数量转移支付模型。结果表明:该方法可使零售商和供应商及整个供应链收益得到较大提高。

A two-level supply system composed of a single retailer and a single supplier was studied.The paper studies the problem of how the supplier use quantity transfer payment mechanism to entice the retailer cooperating so as to improve the supply chain performance under both sides with asymmetric demand information and establish corresponding quantity transfer payment model.The results showed that the method enabled retailers,suppliers and the entire supply chain to improve more benefits.