基于用户兴趣挖掘技术的移动校园信息推送系统研究与探索

Research and Exploration of Mobile Campus Information Push System Based on User Interest in Mining Technology

本文主要从分析现有的校园信息发布平台出发,围绕个性化主动信息推送这一目标,研究及探索一种基于移动网络和用户兴趣挖掘技术的校园信息推送系统。针对不同的用户订制个性化的服务策略和功能模式,并通过分析用户信息和浏览行为以及用户信息订阅来构建用户兴趣模型,主动将用户可能感兴趣的信息推送给他们,并对推送结果进行反向跟踪,实现信息的"推"技术,以此构建一个全新的校园信息推送服务系统,达到信息的主动投放和精确获取的效果。

This paper mainly from the analysis of the existing campus information release platform based,revolving around the personalized active information push this goal,research and explore a mining technology of mobile network and user interest based on the campus information push service system.In view of the service strategy and the system of different users of personalized design,to obtain the user through the analysis of user information and browsing behavior and information subscription interest,the initiative will these users may be interested to send them information push,and push the result of reverse tracking,realize information ＂push＂ technology,in order to construct a new campus information push service system,active delivery to the information and accurate acquisition effect.