大审美经济视角下郑州发展文化旅游的SWOT分析与对策研究

The Development of Cultural Tourism in Zhengzhou of SWOT Analysis and Countermeasures Research Based on Grand Aesthetic Economy

随着大审美时代的到来,文化旅游业逐渐受到重视。郑州有着丰富的文化资源和旅游资源,有着发展文化旅游的先天优势。运用SWOT分析原理,分析郑州发展文化旅游的优势、劣势、机遇以及存在的威胁,为促进郑州经济发展提供决策参考与智力支持。

With the coming of grand aesthetic economy ,cultural tourism have been paid much attention. Zhengzhou have rich cultural resource and tourism resources,have the advantages of developing cultural tourism. By using SWOT this paper analyzes advantages,disadvantages, opportunities and challenges of developing cultural tourism in Zhengzhou ,to provide spiritual and intellectual support for the economic development in Zhengzhou.