大数据背景下企业网站推广策略探析

Strategy of Enterprise Website Promotion under the Background of Big Data

进入21世纪,伴随互联网的飞速发展,中国的电子商务发展迅猛。文章在对大数据及其特征进行介绍的基础上,从更新,重视推广,主动拥抱大数据;注重人才培养,建设专业团队;明确定位,以营销推广为导向建设企业网站;科学分析用户需求,整合推广手段,实现精准营销四个方面论述了大数据背景下企业网站推广的策略。

On Entering in twenty-first Century, along with the rapid development of Internet, the electronic commerce develops rapidly Chinese. In this paper, based on big data and its features ,intends to introduce, thestrategy of enterprise website promotion under the background of big data from four aspects： renewing the idea, pay attention to promotion, active embrace big data; pay attention to personnel training, the construction of the professional team; a clear positioning, marketing oriented to enterprise website construction; scientific analysis of user demand, integration of promotion means, to achieve precision marketing.