河南省武术文化品牌建设现状浅析

Analysis on Wushu Culture Brand Construction in Henan Province

武术文化是体育文化的一部分,发展武术文化最重要的是进行品牌构建。河南武术文化资源丰富,文章通过研究河南省武术物质技术层、武术制度习俗层、武术心理价值文化品牌建设现状等内容。为河南省武术文化产业及相关产业的发展献计献策,提升河南省的文化软实力和综合竞争力,以带动河南经济快速稳定增长。

Wushu culture is part of the sports culture , development of wushu culture is the most important is to build brand.Through analysis on Wushu material technical layer , custom and Wushu arts psychological value layer culture brand construction in Henan province , this paper tries to make the development of Wushu culture industry and related industry , promote the cultural soft power and the comprehensive competitiveness of Henan province and bring the rapid economic stable growth in Henan .