广告语篇中语气和人称的人际意义探究

Interpersonal Meaning of Mood and Person System in Advertising Discourse

文章以Halliday系统功能语法中的人际功能为理论依据,从语气系统和人称系统两个方面对广告语篇进行人际意义探究。指出广告语篇中语气系统和人称系统的复杂性,揭示广告语篇中广告主如何巧妙的运用语言的人际功能操纵读者,实现其劝说功能。

This paper is to probe into the interpersonal meaning of mood and person system in advertising discourse on the basis of interpersonal meaning of the system in functional grammar. This paper points out the complexities of mood and person system in advertising discourse. And it also reveals how the advertisers skillfully control the readers by using interpersonal meaning and fulfill its persuasion function.