武夷山自然保护区和风景区春季游客调查比较分析

Analysis of Tourist Survey in Wuyishan National Nature Reserve and Wuyishan National Scenic Spots in Spring

掌握游客信息对自然保护区生态旅游的顺利开展十分必要。2002年春季,在武夷山国家级自然保护区和武夷山国家级风景区分别采用访问、观察和问卷调查的方法进行了游客调查,通过对调查数据的统计和比较分析,结果显示了武夷山自然保护区的游客组成、意愿、态度和行为等方面的特点,并针对这些特点为保护区开展生态旅游提出了加强旅游产品宣传、旅游路线设计及建立游客宣传教育中心等建议。

Mastering tourist information is very important to the eco-tourism development of nature reserves.A visi-tor survey was conducted by using interview,observation & questionnaires in Wuyishan National Nature Reserve &Wuyishan National Site Spots respectively in 2002 in spring.By statistics and comparative analysis of the survey da-ta,result shows the characteristics (the visitor demographics,preference,attitude,behavior)of Wuyishan Nature Re-serve.According to these characteristics,some suggestions such as improving tourism product propaganda,desig-ning visit route and setting up visitor education center were proposed for the eco-tourism of nature reserve.